Now, when we do that same event, we rent one rack and send two people.” “That’s where the economy comes from with this system. “The old way to execute on those events would have required two complete teams, where we would travel eight people and have an electronics mover ship all of our gear from the Bay Area to Los Angeles,” Schneider says. ‘Live with Marketers’ was staged in the New York studio and featured marketing professionals from New York and within LinkedIn, conducting interviews in an Oprah style. It kind of blew everyone away.”Įxamples of events include ‘Transform Her’, a diversity show about women leaders in technology and other businesses, which was produced in Sunnyvale from the Empire State building All Hands venue. Although the cameras have round-tripped to Sunnyvale and back you could have done IMAG (image magnification) in New York. The solution enables us to produce shows with the host in New York interviewing people in Sunnyvale and the seamless interactivity is amazing without noticeable latency. A Nimbra 680 is installed in Mountain View, CA (San Francisco Bay Area) and a Nimbra 640 in New York. In most cases, LinkedIn is streaming four video feeds from New York to Sunnyvale with two feeds returning to New York (a program feed and a multiviewer feed). Operating uncompressed I can only get two streams, but with Net Insight I can get eight or more.” “I am limited in bandwidth and where Net Insight comes into play is that with JPEG2000 compression I can get excellent quality and more streams. While other vendors may have a similar capability, nothing operates with the performance of Net Insight.”Īnother factor in LinkedIn’s selection of Net Insight was its ability to maximize resources. Additionally, the Nimbra Vision platform allows us to manage all the Net Insight products from a single screen. “It really simplified media transport across a corporate network. “Net Insight’s IP tunneling technology is what really sets them apart,” Schneider says. LinkedIn tested various media transport technologies and selected Net Insight’s Nimbra. DCA specializes in designing, installing, and maintaining integrated audio, video, and control systems for a wide variety of environments, tailoring every solution closely to the needs of each project. Schneider tackled the problem with the help of Richmond, California-based AV integrators David Carroll Associates. The leap from standard video conferencing to broadcast quality was another goal. The next step was to scale this out with a solution that would permit no-latency media transport between multiple sites. The first implementation of the network was point-to-point between New York and Sunnyvale. We didn’t need a control room in New York because our vision was to build a model where we could remotely manage operations from a central location.” “With a media operations team based in the San Francisco Bay Area, a video production studio in Sunnyvale, and editorial in New York a networked approach would mean that events could just as easily be staged in the New York venue, controlled in the Bay Area, and streamed live over the platform. Gary Schneider, Manager, Broadcast Systems Engineering and LinkedIn’s Lead Media Systems Architect, spent four years spearheading the initiative. When the company planned an upgrade to its production facility in New York City’s Empire State Building, it saw an opportunity to take the leap into remote production. LinkedIn has invested in significant media production facilities at its Sunnyvale, California, headquarters, and in several studio locations in the San Francisco Bay Area and in Manhattan covering the East coast. This seamless production workflow means that camera feeds are transported between studios and a central production facility, in different geographical locations, over an efficient media network. The aim was to use real-time streaming between its New York venue, which can host an audience for an event, and control rooms on the West Coast, where a director and technical staff might reside, to produce content to support sales and marketing services, internal corporate communications, and other ventures. To support the development of the major new initiative LinkedIn Live and other media ventures, LinkedIn researched and built a media network to enable it to produce video and audio remotely, streaming broadcast-quality media over IP between its production facilities worldwide. LinkedIn recently introduced LinkedIn Live, a live professional networking platform. LinkedIn Corp is the world’s largest professional network with more than 610 million users in more than 200 countries and territories worldwide.
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